BrainLab uses privacy-oriented Plausible analytics to understand overall website use, how visitors find the site, whether general website actions are completed and how the site performs. Plausible may process page paths, referring websites, campaign tags, general device or browser categories, broad country-level location, general conversion events and website performance data. It operates separately from Google Ads measurement.
On assessment-related commercial pages, visitors can choose whether to allow limited Google Ads conversion measurement. The Google tag does not load unless a visitor selects Allow measurement. If allowed, Google may receive technical identifiers, such as an ad-click identifier and a cookie stored by this website, to help BrainLab understand whether an ad led to a completed assessment inquiry. The choice is stored on the visitor’s device and can be changed through Advertising privacy choices. Declining does not affect the website, an inquiry or a BrainLab service.
Google Ads measurement is limited to assessment-related pages and confirmation that an assessment inquiry was completed. BrainLab has not enabled enhanced conversions or features that send user-provided contact information for advertising. BrainLab does not use this measurement to personalize advertising based on health information.
BrainLab does not intentionally send form contents or the following information to Plausible or Google Ads:
- names or contact details
- diagnoses, presenting concerns or other user-provided health information
- assessment-planning answers or results, or screening answers or scores
- clinical records or personal health information